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PS2 Price Drop

DATE: -0/5-/2004
COMPANY: Sony PlayStation
PRODUCT: PlayStation 2

Sony has decided to target the 'casual gamer' market this year, while continuing to provide exciting entertainment for their more hardcore gaming base.

One of the first moves they are making to achieve this is a price drop to $149.99. During the Pre-E3 Sony Press Conference, Kaz Hirai pointed out that 90% of the growth experienced on the original PlayStation occurred after the price was dropped to $149.99.

This new price point applies not only to the core system SKU, but to the Online SKU as well.

GameVortex :: PSIllustrated :: TeamPS2