Blow Up Your Friends In Front of An Audience

TwitchTV, the world's leading video game broadcasting network, has announced at E3 2012 that Paradox Interactive will be the first publisher to enable players to broadcast live gameplay directly from their games to the TwitchTV community. The Showdown Effect is their first title to provide a direct link from the game's dashboard to TwitchTV's broadcasting platform. Given the proliferation of marquee brands streaming content on TwitchTV, the trend toward making the process more accessible for their fans was a logical next step.

"We've seen explosive growth in the live broadcasting industry which is happening organically with gamers and strategically with publishers, both of which recognize that gaming has evolved into a spectator phenomenon. Enabling players to stream their games to TwitchTV with a quick click - such as what Paradox Interactive is doing with The Showdown Effect - opens the door even wider to potential streamers in the gaming community."
- Emmett Shear, CEO of TwitchTV

"We wanted players to be able to easily broadcast The Showdown Effect directly from their computers since many of our games are already being streamed in a less turnkey manner. The Showdown Effect is a multiplayer game inspired by 80's and 90's action movies and packed with weird and wild weapons from frying pans and broomsticks to light sabers and shotguns; it really lends itself to a spectator driven medium like TwitchTV."
- Fred Wester, CEO of Paradox Interactive

TwitchTV will be live broadcasting new and upcoming content daily from some of the biggest video game publishers in the industry, including Paradox, 2K Games, Ubisoft, Activision, SEGA, CAPCOM, Electronic Arts and more. TwitchTV is also working with several of the largest hardware and software publishers with additional integration announcements planned later this year.

For now, you can check out the following video highlighting the TwitchTV interaction in The Showdown Effect.