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CM4 is a new premium experience company, targeting a new niche, and trying to turn over a whole new leaf for the gaming industry. They're hoping to start a trend where gaming goes mainstream with high-end, stylish products - for consumers who truly appreciate fashion and contemporary style that matches the lifestyle of a more sophisticated gamer. Now might be the best time for just such a venture, as the recession seems to be on a bit of an upswing and the average age of gamers has increased. CM4 is targeting these more mature, more sophisticated gamers who want to enjoy their videogames without being made to feel that doing so is, in some fashion, childish. |
