Exclusive Urbz Tracks on iTunes
Company: EA Games Product: Urbz: Sims in the Vity
Electronic Arts, the world?s leading interactive entertainment company, iTunes and A&M Records today announced a partnership that marries one of the year?s biggest videogames ? The Urbz: Sims in the City- with one of the year?s hottest bands ? The Black Eyed Peas. Not only will the band be characters in the game and provide nine tracks re-recorded completely in Simlish ? the game?s quirky language ? but a special edition version of the game will include exclusive, never-released tracks from The Black Eyed Peas available via an iTunes download card.
This is the first time a band has gone back to the studio to completely re-record tracks specifically for a game and is a first partnership of its kind. The first 700,000 units shipped of The Urbz: Sims in the City will include a pre-paid, pre-loaded iTunes download card inside the box. The card entitles consumers to receive three exclusive Black Eyed Peas songs. These songs include a never-before released English song, an exclusive Simlish track, and two versions of their top hit, ?Let?s Get it Started? ? one in Simlish. ?The collaboration with iTunes and A&M Records is part of a massive launch planned for The Urbz: Sims in the City,? said Nancy Smith, Executive Vice President and General Manager of North American Publishing at Electronic Arts. ?As the spin-off to the best selling PC game of all time, The Sims, The Urbz: Sims in the City will benefit from one of the most extensive music partnership in the history of EA.?
The iTunes Music Store is the world?s number one online music service with 70 percent market share of the legal digital music market. With over 1 million songs available for download in the US, iTunes features music from all four major record labels as well as over 600 leading independent labels. "Gaming and music are two of the hottest areas in digital entertainment today. What better way to feature them than to premiere new and exclusive music right in the box of one of the most anticipated video game releases of the fall," said Eddy Cue, Apple?s vice president of Applications. "We are excited to be working with EA and A&M Records to bring exclusive downloads from the Black Eyed Peas directly to over half a million consumers via this unprecedented promotion."
-Starscream, GameVortex Communications AKA Ricky Tucker
Related Links: Electronic Arts iTunes Urbz: Official Site
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