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Diablo III Sets PC-Game Launch Record

Company: Blizzard Entertainment
Product: Diablo III

Blizzard Entertainment has announced that as of the first 24 hours of Diablo III's release, more than 3.5 million copies had been sold, setting the new all-time record for fastest-selling PC game.*

While that's an impressive number, that doesn't even include the players who received Diablo III as part of signing up for the World of Warcraft Annual Pass promotion, which accounts for upwards of 1.2 million players.

On the day of launch, over 4.7 million gamers around the world were poised to play Diablo III, making it the biggest PC-game launch in history. As of the first week of the game's availability, that number had already grown to more than 6.3 million*.

And while 6.3 million is impressive, that number doesn't include players in Korean Internet game rooms, where Diablo III has become the top-played game, achieving a record share of more than 39% as of May 22.


All-in-all, it looks like Diablo III has a great installed base of players; something that is an important factor for the success of an online-only game.

We're definitely thrilled that so many people around the world were excited to pick up their copy of Diablo III and jump in the moment it went live. We also regret that our preparations were not enough to ensure everyone had a seamless experience when they did so. I want to reaffirm our commitment to make sure the millions of Diablo III players out there have a great experience with the game moving forward, and I also want to thank them for their ongoing support. Regarding today's announcement, we recognize that setting a new launch record is a big achievement. However, we're especially proud of the gameplay feedback we've received from players worldwide. We're pleased that Diablo III has lived up to players' high expectations, and we're looking forward to welcoming more players into Sanctuary in the days ahead.
- Mike Morhaime, CEO and cofounder of Blizzard Entertainment.

Diablo III was one of our biggest PC launches ever and will help make this a record year for Blizzard at GameStop.

- Bob McKensie, Senior V.P. of Merchandising at GameStop
Not only did Diablo III break the record for most preordered PC game of all-time on Amazon.com, but it also shattered the record for best day-one sales for any PC game ever on Amazon.com.

- John Love, Director of Videogames at Amazon.com


* Based on internal company records and reports from key distribution partners.
Based on data from Gametrics


-Geck0, GameVortex Communications
AKA Robert Perkins

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