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Blizzard and Flurry - The Perfect Storm?

Company: Blizzard Entertainment
Product: Blizzard and Flurry Strategic Partnership

Yesterday, Activision Publishing, a wholly owned subsidiary of Activision Blizzard, Inc. announced that they have formed a strategic relationship with Flurry, Inc., a leading mobile application, advertising and measurement platform, to establish a new mobile publishing initiative that will assist developers with getting their games onto iOS and Android platforms.

"A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution. Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property. We are confident this relationship and our new platform will yield significant results and are excited to launch it."
- Eric Hirshberg, CEO of Activision Publishing

"We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today. Activision's ability to support indie developer innovation, paired with Flurry's ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games."
- Simon Khalaf, president and CEO, Flurry, Inc.

The initiative will marry Flurry's best-in-class mobile analytics and advertising platform with Activision's industry experience, scale and mobile online platform, to provide developers with access to a large-scale customer base alongside best-in-industry development and monetization support. The games will be published under the Activision Mobile Publishing brand, however the game developers will retain full IP control of their existing intellectual property.

-Geck0, GameVortex Communications
AKA Robert Perkins

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Game Vortex :: PSIllustrated