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Roll With Kia, Rock With Vans Warped Tour

Product: Vans Warped Tour

Kia Motors America is providing the roll to Vans Warped Tour's Rock, as the "Official Vehicle of the 2012 Vans Warped Tour" for the fifth straight year, sponsoring the tour's two main stages: the Kia Soul Stage and the Kia Rio Stage. A platform between the two stages will display the Kia Soul passenger vehicle.

"Since our wildly popular Soul launched in 2009 with a trio of paw-tapping hamsters, music has helped move the Kia brand into the mainstream and raise consumer awareness amongst a younger, previously untapped demographic. Fresh off the viral sensation "Share Some Soul" campaign featuring LMFAO's hit single 'Party Rock Anthem,' the poll-topping Optima Limited Super Bowl commercial featuring Motley Crue's 'Kickstart My Heart' and our partnership with music sharing service Spotify, going back out on the road again with the Vans Warped Tour was an obvious fit as a way to maintain our status as a young, current and engaging brand."
- Michael Sprague, vice president, marketing & communications, KMA

Kia Soul Lounge

Fans can visit the Kia Soul Lounge – an interactive tent featuring a DJ, body painting stations and autograph sessions – and obtain information on Kia's lineup of stylish and fuel-efficient vehicles, including the 2013 Soul, which brings unique styling, impressive power, fun-to-drive performance and fuel efficiency to its segment; the 2013 Rio sub-compact that delivers class leading horsepower[1] and fuel economy of 40 mpg[2]; and the performance-inspired 2012 Forte Koup.

Create Your Own Beat

The Soul Lounge will feature an interactive Create Your Own Beat music station to offer concertgoers the opportunity to mix their own 15-30 second beat, which will then be mixed into a master beat for that city and loaded onto the Kia Soul Facebook page after each stop.

Find Your Tribe

The Soul Lounge will also feature a Find Your Tribe bandana station. In the Find Your Tribe game, attendees can sign-up to receive a unique code along with a bandana that has one of 10 tribal designs on it, and throughout the festival can find other people with the same designs to form a "tribe." Each member texts each other's codes to a designated number, earning both the tribe and individual members points. The top five of each will receive cool prizes.

Kicking off June 16 in Salt Lake City, the 2012 Vans Warped Tour will feature more than 90 punk, rock, hip-hop, rap, metal, indie rock and electronic artists including current chart-toppers, long-running legends, and the hottest up-and-comers.

Select tour dates and destinations of the tour include:

  • 6/16 – Salt Lake City, UT
  • 6/20 – Las Vegas, NV
  • 6/23 – San Francisco, CA
  • 6/28 – Glendale, Ariz.
  • 7/1 – Houston, TX
  • 7/6 – Auburn Hills, Mich.
  • 7/18 – Scranton, Penn.
  • 7/20 – Camden, NJ
  • 7/22 – Hartford, Conn.
  • 7/26 – Atlanta, GA
  • 7/30 – Charlotte, NC
  • 8/1 – Milwaukee, MI
  • 8/5 – Portland, Oreg.

For more information, check the related links, below.



-Geck0, GameVortex Communications
AKA Robert Perkins

Related Links:



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