Pepsi + Billboard = Summer Beats Concert Series
Product: Summer Beats Concert Series
Pepsi and Billboard have announced their first-ever "Summer Beats Concert Series." Part of Pepsi's "Live for Now" global campaign, this program will include three Twitter-enabled shows, with performances from some Billboard chart-topping artists across several genres. The series will kick off tomorrow (Tuesday, June 26th) with a surprise performance in Los Angeles, followed by a Nashville concert at the end of July and a yet undisclosed, "spectacular event" in New York City in late August.
Thanks to the integration of Twitter into these performances, fans watching the concerts via the Pepsi Twitter page livestream will be able to influence elements of the performance in real-time. The live events will cater to crowds of up to 1,000 people, while millions of music fans around the world will be able to watch online through Pepsi's enhanced Twitter profile page and on Pepsi.com. The concerts will be promoted on Billboard.com and will be available on-demand after the show, as well. The "Summer Beats Concert Series" will serve as an integral part of the broader partnership with Twitter. The program launched last month with free weekly music downloads and original recap videos.
"The Summer Beats Concert Series truly brings Pepsi's Live for Now mindset to life by offering fans the ability to interact with and impact a live concert event. This component supports our overall Twitter program by inserting spontaneity and social media engagement into the concert experience and changing the way fans enjoy music." - Javier Farfan, Senior Director of Cultural Branding, PepsiCo "We're thrilled to be working with Pepsi to build on the compelling content and exciting experiences that Billboard brings fans throughout the summer. Billboard has significantly increased its presence during this major music season from the launch of the Songs of the Summer chart in 2010 to the Summer Blowout event in 2011, and the Summer Beats Concert Series is the perfect platform for the brand to expand its footprint and engage with even more fans in 2012." - Tommy Page, Publisher, Billboard
As part of this partnership, Pepsi will also present the "Billboard Songs of the Summer" chart on Billboard.com. Launched in 2010, this chart ranks the most popular songs of the summer season, based on cumulative performance on the weekly Billboard Hot 100 from Memorial Day through Labor Day. The official Billboard Summer Song for 2012 will be announced the week following Labor Day. In addition, through its recently announced partnership with Viacom, Pepsi will be awarding fans with the opportunity to win tickets to a Summer Beats concert. Simply by tweeting images of their "Live for Now" moments using a designated hashtag, consumers will have a chance to win tickets to a show and document their experience as the exclusive Pepsi NOW Photo Correspondent.
-Geck0, GameVortex Communications AKA Robert Perkins
Related Links: The Official Pepsi Website The Official Billboard Website The Official Pepsi Twitter Page The Official Billboard Twitter Page Pssst! Want Some Free Music? Roll With Kia, Rock With Vans Warped Tour Hurry Up to UPROAR for Less
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