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DEW Gotham City

Product: DEW Gotham City Website

If you're like me and can't wait for a peek at more of Warner Bros. Pictures' and Legendary Pictures' "The Dark Knight Rises," the wait is over. Mountain Dew has launched the DEW Gotham City Website, a hub including never-before-seen Dark Knight content, providing unprecedented access to Gotham City. is the ultimate online destination for fans looking to experience "The Dark Knight Rises" before the film's opening day, Friday, July 20. You can access interactive reproductions of certain locations in Gotham City for free, but additional content and Dark Knight goodies can be unlocked using codes from specially marked packages of Mountain Dew including "The Dark Knight Rises"-inspired limited-time-only flavor Mtn Dew Dark Berry

On the DEW Gotham City Website, you'll find:

  • The Applied Sciences lab, where Batman's tools and tricks are developed, including his one-of-a-kind vehicles and Bat-Suit.
  • The Gotham City Convenience Store, where you can pick up the virtual issue of The Gotham Observer to read up on the latest headlines from every corner of the city.
  • The Gotham City Police Department, where users can get to know new characters, rifle through the files of Gotham City street renegades and upload their own mug shot.
  • The Bat Cave*, the site's maximum security lair that conceals exclusive, never-before-seen video from "The Dark Knight Rises."
  • Chances to collect gear and win prizes, such as tickets to advanced screenings
  • Chance to win exclusive The Dark Knight Rises/"The Dark Knight Rises" prizes or collect gear, such as t-shirts, hoodies and G-Shock watches and even such coveted "The Dark Knight Rises" prizes as costume replicas and tickets to advanced screenings.

*The Bat Cave will remain locked until July 8, unless DEW and Dark Knight fans work together to redeem five million DEW product codes.

" was designed with DEW and Dark Knight fans in mind and provides the opportunity to experience 'The Dark Knight Rises' before the film hits screens next month. Codes from specially marked packages of DEW will enable passionate DEW and Dark Knight fans to unlock exclusive content and enter to win exclusive 'The Dark Knight Rises' prizes. For us, it's all about rewarding our fans."
- Brett O'Brien, Vice President of Marketing for Mountain Dew

"We're looking for the most fanatical DEW and Dark Knight fan out there the more devotion we see, the better. And, if we like what we see, you could be on your way to the ultimate fan experience the once-in-a-lifetime opportunity to watch the third and final installment of this epic trilogy at the same time as the 'The Dark Knight Rises' cast."
- Brett O'Brien, Vice President of Marketing for Mountain Dew

Win a Trip to the Premiere in New York:

Mountain Dew knows DEW and "The Dark Knight Rises" fans are among the most passionate. To harness and reward this passion, the brand is conducting a search for the most devoted DEW and Dark Knight super fan and it's not just any prize up for grabs. The fan that proves he or she deserves the title of "Most Devoted DEW Dark Knight Fan" will score two tickets to the premiere screening of "The Dark Knight Rises" in New York City on July 16.

Through July 4, fans from coast to coast are invited to prove their DEW and Dark Knight devotion to the world with a two-minute or less video. Video entries will be judged according to creativity, enthusiasm, demonstration of Mountain Dew passion and demonstration of Dark Knight passion. Five will be crowned winners to snag DEW and "The Dark Knight Rises" gear, but only one will win the tickets. Winning videos will be featured on the Mountain Dew Facebook page from July 9 through July 13.

Also on... Xbox LIVE:

Also fueling "The Dark Knight Rises" momentum are a new DEW/"The Dark Knight Rises" TV spot and a first-of-its-kind partnership with The Dark Knight Rises. DEW is the first brand ever to allow Xbox LIVE users to enter UTC codes directly in the BDE using their keypad or controller to mimic the online experience. Users can take a mug shot with their own avatar, explore the Gotham City environments and see a countdown clock that shows when DEW will release new "The Dark Knight Rises" content to the public.

Visit Mountain Dew's Facebook page for more information and to enter a video for a chance to win tickets to "The Dark Knight Rises" premiere and follow Mountain Dew on Twitter for ongoing Mountain Dew news.

-Geck0, GameVortex Communications
AKA Robert Perkins

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