Win a Trip to the Premiere in New York:
and "The Dark Knight Rises
" fans are among the most passionate. To harness and reward this passion, the brand is conducting a search for the most devoted DEW
and Dark Knight
super fan – and it's not just any prize up for grabs. The fan that proves he or she deserves the title of "Most Devoted DEW Dark Knight Fan
" will score two tickets to the premiere screening of "The Dark Knight Rises
" in New York City on July 16.
Through July 4, fans from coast to coast are invited to prove their DEW and Dark Knight devotion to the world with a two-minute or less video. Video entries will be judged according to creativity, enthusiasm, demonstration of Mountain Dew passion and demonstration of Dark Knight passion. Five will be crowned winners to snag DEW and "The Dark Knight Rises" gear, but only one will win the tickets. Winning videos will be featured on the Mountain Dew Facebook page from July 9 through July 13.
Also on... Xbox LIVE:
Also fueling "The Dark Knight Rises
" momentum are a new DEW
/"The Dark Knight Rises
" TV spot and a first-of-its-kind partnership with The Dark Knight Rises
is the first brand ever to allow Xbox LIVE
users to enter UTC codes directly in the BDE using their keypad or controller to mimic the DEWGothamCity.com
online experience. Users can take a mug shot with their own avatar, explore the Gotham City
environments and see a countdown clock that shows when DEW
will release new "The Dark Knight Rises
" content to the public.
Visit Mountain Dew's Facebook page for more information and to enter a video for a chance to win tickets to "The Dark Knight Rises" premiere and follow Mountain Dew on Twitter for ongoing Mountain Dew news.