4 Angry Birds Activity Parks Planned
Product: Angry Birds Activity Parks
Finland based Holiday Club will build Angry Birds Activity Parks in connection with three of its spa hotels. The first year-round indoor activity park will be completed in Kuusamon Tropiikki for Christmas 2012. In February, the Angry Birds will land in Saariselkä and next autumn in Saimaa, in Lappeenranta. The largest Angry Birds Activity Park investment in Finland is a display of the creative cooperation of the market leaders of their own fields, Rovio, Holiday Club and Lappset. Thanks to the success of Rovio, Holiday Club believes to increase the amount of its international customers. Especially in Saimaa and seasonally in Kuusamo as well, the amount of Russian travelers is already significant. In Saariselkä, holidaymakers arrive from Norway and Russian and also from the Central Europe. Whole new international clientele is expected now also from China, for example.
"The development of Finnish travel should concentrate on the content. Often the concentration is on the walls and beds, from which there already is oversupply Active holiday is at the center in Holiday Club. Angry Birds Activity Parks will complement our concept, which offers besides high quality holiday accommodation and services also year-round activity possibilities under one roof. ...Compared to the supply, there are simply too few Finns. We need more travelers besides from the neighboring areas Russia, Sweden and Norway also from the Central Europe and Asia such as China and Japan. Currently we are able, by using only Finnish power, to produce experiences, which attract not only local but also international travelers" - Vesa Tengman, CEO, Holiday Club Resorts Oy "We are glad, that the internationalization through our brand happens two-way. The investments of Holiday Club will increase the stream of travelers to Finland. It is also great that the world conquest of the Angry Birds Activity Parks will start from Finland, the home land of the birds" - Peter Vesterbacka, Chief Marketing Officer, Rovio Entertainment Ltd. "For Lappset the investment of Holiday Club is the largest domestic order so far. It will employ us and our subcontractors significantly during the end of autumn and in early winter. In this investment project we will operate as the contractor in full, from the planning to the execution. This will confirm the company's position as a supplier of large entities" - Tero Ylinenpää, Deputy CEO, Lappset Group Ltd.
All three operators are also involved in the largest year-round activity park, which is currently under construction in Vuokatti. The indoor park will be built in a 93,646 square foot industrial estate which, besides the Angry Birds-themed section, will also include a diverse sports world, where visitors can try out different sports, and a freestyle area suitable for skateboarding and BMX biking. The Angry Birds Park in Vuokatti is slated to be completed in December this year.
-Geck0, GameVortex Communications AKA Robert Perkins
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