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Alfred, I Think I'll Take The Kia...

Company: Warner Brothers Home Entertainment
Product: Batman-Inspired Optima SX Limited

Kia Motors America has teamed up with DC Entertainment and RIDES magazine to create a brooding, Batman-inspired Optima that goes on display this week at the Time Warner Center and signals the beginning of a 10-month partnership based on the iconic characters that make up the Justice League.

Fitting for the caped crusader's dark and mysterious personality, Kia's range-topping Optima SX Limited wraps cutting-edge technology and premium amenities in a sleek, aggressive design customized with several unique Batman elements. Working together, Kia, DC Entertainment and RIDES magazine designed and built the Batman-themed Optima, transforming the exterior with a variety of performance and aesthetic upgrades.

This Custom Batman-Themed Optima SX Limited Features:

  • Matte- and piano-black paint scheme
  • Dramatically lowered coil-over suspension
  • Muscular ground effects kit
  • Larger Ksport performance brakes for extreme stopping power
  • Custom-designed 20-inch black wheels
  • Performance exhaust system
  • Custom front grille shaped like a batwing that took over 40 hours to create
  • Yellow LED lighting accents throughout the vehicle
  • The iconic bat signal etched into the HID headlights
  • Seating surfaces in custom black leather and suede with bold yellow accent stitching.
  • Bat suit and cowl mounted in the trunk
  • Utility throwing stars installed in the center console
  • Two video screens in the front-seat headrests featuring a custom "We Can Be Heroes" video

"Batman is one of the most popular Super Heroes of all-time, and showcasing in a fun and creative way Kia's top-of-the-line Optima SX Limited as a Batman-themed custom ride underscores this car's potent combination of premium features and turbocharged performance. The Optima is our best-selling vehicle and has played a significant role in Kia becoming one of the fastest-growing automotive brands in the U.S. over the last five years*, and it is the perfect platform to introduce our partnership with DC Entertainment and the Justice League to benefit the 'We Can Be Heroes' campaign."
- Michael Sprague, executive vice president, marketing and communications, KMA

Influenced by the artistry of comic book icon Jim Lee, the Kia super hero vehicles will become a force for good in the world by raising awareness of DC Entertainment's "We Can Be Heroes" giving campaign, a relief effort to fight hunger in the Horn of Africa (link below).

* Based on 5-year cumulative growth between 12-month retail sales for periods ending September 2007 and September 2012 of all U.S. automotive brands.

-Geck0, GameVortex Communications
AKA Robert Perkins

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