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Walmart Gets You Into Man of Steel - Early

Company: Walmart
Product: Man of Steel

In an unprecedented promotional program, Walmart has partnered with Warner Bros. to give its customers exclusive access to see Warner Bros. Pictures and Legendary Pictures' "Man of Steel" in theaters nationwide before the film's official release.

Tickets for the exclusive screening of "Man of Steel" will go on sale in more than 3,700 Walmart stores starting at 8am on May 18th. Customers will be able to purchase up to four tickets per visit, and have the option to choose between 2D or 3D showings, where applicable. The advance screening will take place in selected local theaters nationwide at 7 p.m. on June 13th.

Man of Steel - Official Trailer 3 [HD]
"We are extremely pleased to partner with Walmart on this unprecedented initiative, which will allow devoted fans to be among the first to see 'Man of Steel.' We know the movie delivers and believe this unique partnership will kick off strong word of mouth that, thanks to the reach and immediacy of social media, will propel moviegoers to theaters nationwide."
- Dan Fellman, President of Domestic Distribution, Warner Bros. Pictures

"We have appreciated the unwavering support of the fans, and can't wait to share the movie with them. I am thrilled that Walmart is giving us this terrific opportunity to open the doors early."
- Zack Snyder, director of "Man of Steel"

"We couldn't be more excited to give our customers and associates early access to one of the summer's most anticipated movies. Walmart's premiere of 'Man of Steel' once again proves we have the ambition and studio partnerships to develop unique retail programs that give our customers access to the movies they love."
- Laura Phillips, senior VP of Entertainment , Walmart U.S.

Each ticket bought at Walmart will feature:
  • A code on the back that allows customers to pre-order their own Blu-ray Combo Pack or HD Digital Download of "Man of Steel," which will contain exclusive film content.
  • A free original Digital Comic Book written by "Man of Steel" screenwriter David Goyer with every ticket.

Also, fans can bring Superman to life with the official "Man of Steel Experience" augmented reality app. The app allows customers to take photos with the superhero, as well as unlock special photo frames by pointing their phone at "Man of Steel" signage in their local Walmart. The app can be downloaded on the Apple App Store or Google Play.

Walmart invites customers to join the conversation and show their excitement for the first screening of "Man of Steel" on Facebook and on Twitter with the hashtag #SeeSteelFirst. For more information and to view the selected theaters please visit the Walmart Man of Steel website using the link below.

-Geck0, GameVortex Communications
AKA Robert Perkins

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