The contest began June 9 and runs for 6 weeks. Each Thursday at 8:00 p.m. EST / 5:00 p.m. PST during the contest, an ?Easter egg? in the form of the letter ?A? will be downloaded via Xbox Live and hidden within a level of the game. Majesco will publish clues on the contest website and distribute to the media as to which level the icon resides in and then the race is on.
Week 2 of the contest kicks off on Thursday, June 16. This week contestants will compete for $20,000 and hundreds of cool prize packs.