Since the professional PC gaming scene is largely male-dominated, the "Get the Girls into the Game"
contest asks gamers of either gender to nominate a female friend as a potential winner, explaining why she would benefit from a weekend of practice with pro gamers. The winning nominee and one companion (also female) will win a weekend trip to Sweden, travel and accommodation expenses paid, and receive free gaming tuition from the girlz 0f destruction
plus $250 USD pocket money.
"The Home of Chrome benefits a lot of professional gamers and promotes the industry, but we wanted reach out to those who might never have had this kind of experience," said Eliane Hofmann, VIA Marketing Manager. "Everyone who loves gaming knows someone who they’d like to share that experience with, and what better way than during a free weekend holiday in Sweden with real pro gamers."